Resources Library by ANA

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment

Author: Nathaniel Greywoode

June 15, 2016

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment

Author: Nathaniel Greywoode

June 15, 2016

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations

Authors: Dave Choate, Chad R. Maxwell

June 15, 2015

Insight to action: Using survey data to target customers and increase ROI through digital media

Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...

Catalogue: Congress 2015: Revelations

Authors: Chris Freehauf, Morgan Lozier, Phil Maves

Company: KANTAR TNS Malaysia

June 15, 2015

Segments, home run sometimes they strike but they won't complete the run’

The potential power of consumer segmentation seldom is unleashed due to incomplete internal buy-in across departments. This paper showcases an approach used to drive high actionability, taking a consumer journey from basic usage, lifestyle and...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Rania Omar, Sarah Kambiz

Company: Nielsen

June 15, 2015

French government: Nudge me tender

Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...

Catalogue: Congress 2014: What Inspires?

Authors: Eric Singler, Etienne Bressoud, Françoise Waintrop, Richard Bordenave

Company: BVA Group

June 15, 2014

Is research to creativity like a pin to a balloon?

In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley

Company: Cimigo

June 15, 2014

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with deep connections to consumers. The resulting 5-step...

Catalogue: Congress 2014: What Inspires?

Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard

Company: Added Value

June 15, 2014

The IPA SocialWorks project

Sponsored by LinkedIn, Facebook and Twitter, the IPA (the professional body for advertising, media and marketing communication agencies), in partnership with The Marketing Society and The Market Research Society, has launched the first stage of...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Fran Cassidy

June 15, 2014